| Title: | internet brand niche measuring and developing strategy |
| Author: | Weng Yao
; Zhao Hong
|
| Source: | Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE06 (13th)
|
| Conference Name: | 13th International Conference on Management Science and Engineering
|
| Conference Date: | OCT 05-07,
|
| Issued Date: | 2006
|
| Conference Place: | Lille, FRANCE
|
| Keyword: | brand niche
; brand niche overlapping
; brand niche extension
; internet brand
; niche breadth
|
| Publisher: | Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3
|
| Publish Place: | 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA
|
| Indexed Type: | istp
; ieee
; ei
|
| ISBN: | 7-5603-2355-3
|
| Department: | Chinese Acad Sci, Inst Software, Beijing 100080, Peoples R China.
|
| Sponsorship: | Univ Sci & Tecnol Lille, Harbin Inst Technol, State Univ Management, IEEE Engn Management Soc, Natl Nat Sci Fdn
|
| English Abstract: | Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche-brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, Niche overla |
| Language: | 英语
|
| Content Type: | 会议论文
|
| URI: | http://ir.iscas.ac.cn/handle/311060/12030
|
| Appears in Collections: | 软件所图书馆_会议论文
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| File Name/ File Size |
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| 04105009.pdf（5347KB） | -- | -- | 限制开放 | -- | 联系获取全文 |
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| Recommended Citation: | |
Weng Yao,Zhao Hong. internet brand niche measuring and developing strategy[C]. 见:13th International Conference on Management Science and Engineering. Lille, FRANCE. OCT 05-07,.
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