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| 题名: | internet brand niche measuring and developing strategy |
| 作者: | Weng Yao
; Zhao Hong
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| 会议文集: | Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE06 (13th)
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| 会议名称: | 13th International Conference on Management Science and Engineering
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| 会议日期: | OCT 05-07,
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| 出版日期: | 2006
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| 会议地点: | Lille, FRANCE
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| 关键词: | brand niche
; brand niche overlapping
; brand niche extension
; internet brand
; niche breadth
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| 出版者: | Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3
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| 出版地: | 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA
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| 收录类别: | istp
; ieee
; ei
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| ISBN: | 7-5603-2355-3
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| 部门归属: | Chinese Acad Sci, Inst Software, Beijing 100080, Peoples R China.
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| 主办者: | Univ Sci & Tecnol Lille, Harbin Inst Technol, State Univ Management, IEEE Engn Management Soc, Natl Nat Sci Fdn
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| 英文摘要: | Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche-brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, Niche overla |
| 语种: | 英语
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| 内容类型: | 会议论文
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| URI标识: | http://ir.iscas.ac.cn/handle/311060/12030
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| Appears in Collections: | 软件所图书馆_会议论文
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| 04105009.pdf（5347KB） | -- | -- | 限制开放 | -- | 联系获取全文 |
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| Recommended Citation: | |
Weng Yao,Zhao Hong. internet brand niche measuring and developing strategy[C]. 见:13th International Conference on Management Science and Engineering. Lille, FRANCE. OCT 05-07,.
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