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Title:
internet brand niche measuring and developing strategy
Author: Weng Yao ; Zhao Hong
Source: Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE06 (13th)
Conference Name: 13th International Conference on Management Science and Engineering
Conference Date: OCT 05-07,
Issued Date: 2006
Conference Place: Lille, FRANCE
Keyword: brand niche ; brand niche overlapping ; brand niche extension ; internet brand ; niche breadth
Publisher: Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3
Publish Place: 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA
Indexed Type: istp ; ieee ; ei
ISBN: 7-5603-2355-3
Department: Chinese Acad Sci, Inst Software, Beijing 100080, Peoples R China.
Sponsorship: Univ Sci & Tecnol Lille, Harbin Inst Technol, State Univ Management, IEEE Engn Management Soc, Natl Nat Sci Fdn
English Abstract: Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche-brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, Niche overla
Language: 英语
Content Type: 会议论文
URI: http://ir.iscas.ac.cn/handle/311060/12032
Appears in Collections:软件所图书馆_会议论文

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Recommended Citation:
Weng Yao,Zhao Hong. internet brand niche measuring and developing strategy[C]. 见:13th International Conference on Management Science and Engineering. Lille, FRANCE. OCT 05-07,.
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