Institutional Repository
| internet brand niche measuring and developing strategy | |
| Weng Yao; Zhao Hong | |
| 2006 | |
| Conference Name | 13th International Conference on Management Science and Engineering |
| Source | Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE06 (13th) |
| Pages | 827-831 |
| Conference Date | OCT 05-07, |
| Conference Place | Lille, FRANCE |
| Indexed Type | istp ; ieee ; ei |
| Publish Place | 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA |
| Publisher | Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3 |
| ISBN | 7-5603-2355-3 |
| Department | Chinese Acad Sci, Inst Software, Beijing 100080, Peoples R China. |
| English Abstract | Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche-brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, Niche overla |
| Keyword | Brand Niche Brand Niche Overlapping Brand Niche Extension Internet Brand Niche Breadth |
| Sponsorship | Univ Sci & Tecnol Lille, Harbin Inst Technol, State Univ Management, IEEE Engn Management Soc, Natl Nat Sci Fdn |
| Language | 英语 |
| Content Type | 会议论文 |
| URI | http://ir.iscas.ac.cn/handle/311060/12032 |
| Collection | 中国科学院软件研究所 |
| Recommended Citation GB/T 7714 | Weng Yao,Zhao Hong. internet brand niche measuring and developing strategy[C]. 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA:Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3,2006:827-831. |
| Files in This Item: | ||||||
| File Name/Size | DocType | Version | Access | License | ||
| 04105009.pdf（5347KB） | 开放获取 | -- | Application Full Text | |||
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