internet brand niche measuring and developing strategy

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	internet brand niche measuring and developing strategy
	Weng Yao; Zhao Hong
	2006
会议名称	13th International Conference on Management Science and Engineering
会议录名称	Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE06 (13th)
页码	827-831
会议日期	OCT 05-07,
会议地点	Lille, FRANCE
收录类别	istp ; ieee ; ei
出版地	16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA
出版者	Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3
ISBN	7-5603-2355-3
部门归属	Chinese Acad Sci, Inst Software, Beijing 100080, Peoples R China.
摘要	Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche-brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, Niche overla
关键词	Brand Niche Brand Niche Overlapping Brand Niche Extension Internet Brand Niche Breadth
主办者	Univ Sci & Tecnol Lille, Harbin Inst Technol, State Univ Management, IEEE Engn Management Soc, Natl Nat Sci Fdn
语种	英语
内容类型	会议论文
URI标识	http://ir.iscas.ac.cn/handle/311060/12032
专题	中国科学院软件研究所
推荐引用方式 GB/T 7714	Weng Yao,Zhao Hong. internet brand niche measuring and developing strategy[C]. 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA:Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3,2006:827-831.

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